Marketing Strategy
Our approach:
At the beginning of our cooperation we do not define HOW.
The most important thing for us is to determine the client's OBJECTIVES.
We then work on all stages of creating a comprehensive marketing strategy: we define the target groups, create marketing funnels, define all marketing communication channels and measurement methods. We also take care of the implementation of the marketing strategy and deliver the KPIs we set together.
What you get: a clearly defined way of proceeding with marketing activities, which you can implement with your own resources or outsource.
Marketing audit
We carry out an analysis of your company's marketing activities: communication channels, content, evaluation of the effectiveness of your existing activities.
What you get: An analysis of all existing activities, indicating areas for change, improvement and new opportunities.
UX audit
Independently of the audit we undertake of all marketing activities, we analyse how the user perceives the messages being communicated: on the website, other marketing materials, customer communication at various stages of the sales process and after-sales service.
What you get: a report on what we think is being implemented well and what needs to be improved.
Website design
Based on the audit carried out or the marketing strategy created, we design the information architecture of the website and develop the graphic design. You can also contract us to develop your website (more here).
What you get: a detailed description of what the website should look like, not only with a view to its appearance and visuals, but also functionality and user interaction.
Marketing automation
We support you in analysing your marketing automation needs, selecting the right tools and implementing them. We support the creation of procedures related to automated activities.
What you get: A ready-made, implemented solution that meets your needs.
Advertising strategies
On the basis of the marketing strategy or audits carried out, we identify channels to reach defined audiences, taking into account traditional and digital channels (and within these, among others: SEO, Google Ads and other paid campaigns, social selling) and the available marketing budget.
What you get: an advertising action plan with a detailed budget for each channel and campaign.
Social media
Selected social media works well in selected industries, but you need to have an idea and implement it consistently in order to gain a presence and create a community around your profile. We help you select the right social media for your industry, prepare an action plan and support you in its implementation.
What you get: a social media action plan and its implementation, depending on your preferences.
Analytics
We take care of more than just the planning and creative part. We know that every action taken should be properly measurable so that we can verify whether it is getting us closer to our goal. We help you select and implement the right analytical tools so that you can draw conclusions about which actions are most effective and which need to be modified.
What you get: ready-made tools to measure the results of your marketing activities and calculate defined KPIs.